YouTube ads are getting longer.

Some now stretch beyond 60 seconds. Others appear when you simply hit pause.

Try using an ad blocker and you’ll be punished with slower load times. The message is loud and clear:

Pay for Premium, or suffer the grind.

This isn’t a glitch. It’s the same Big Tech playbook we’ve seen for over a decade:

• Squeeze the free tier

• Nudge users into subscriptions

• Monetize every second of attention

And it’s working — at least for them.
YouTube made over $40 billion from ads last year.

Let that sink in.

You Make It All Work — and Get Nothing

You are the engine of this economy.
You generate the views.
You sit through the ads.
You hand over your data.

Without you, there’s no value.

And yet, you get:

• No share of the profits

• No say in the experience

• No control over your data

Somehow, the wealthiest companies in the world convinced billions of people to fund them with time and attention—without paying them a dime.

It’s one of the most effective extraction models of the digital age.

This system isn’t broken.
It was never built for you in the first place.

The Case for a Better Model

The internet doesn’t have to work this way.
Advertising doesn’t have to mean endless tracking and one-sided profit.

That’s what we’re changing at Adreva.

Instead of monetizing users in the background, we’re putting them at the center.

• You opt in to ads

• You control how and when they appear

• You earn real rewards for your attention

Because your time is valuable.
Because your data is yours.
Because the internet should reward the people who make it run.

It’s not just a new ad model.
It’s a new deal for your attention.