They tracked billions.
Sold data without consent.
And built trillion-dollar empires.

Before the backlash, before the regulations, before anyone knew what was happening—Big Tech pulled off one of the greatest heists of the internet age.

And they did it with a smile.

The Illusion of “Free”

Back in the 2010s, platforms like Facebook and Google weren’t just growing — they were dominating.

And they weren’t charging a cent.

To most users, it felt like magic.
Instant communication. Endless content. Global reach.
All free.

But of course, it wasn’t.

You were paying with your time, your attention, and your personal data.

Every click? Monetized.
Every scroll? Profiled.
Every ad? Carefully engineered to keep you on the hook just a little longer.

Behind the scenes, a new business model had taken shape — one that prioritized data extraction over user experience, and ad dollars over user consent.

And it worked. Exceptionally well.

The Math of Manipulation

Today, Google makes over $400 million per day from advertising.

Meta? Close to $300 million daily.

These platforms don’t make money from content.
They make money from your behavior.

It’s not just about selling products — it’s about selling you.
Your habits. Your patterns. Your identity.

The model is simple:

• Centralize the data

• Target users relentlessly

• Pocket the profits

But as the dollars poured in, something else happened.

Users lost power.
Publishers got squeezed.
Creators were left chasing scraps.

And you? You just got watched.

The System Is Cracking

The illusion of “free” is fading.

People are waking up.
Regulators are circling.
Trust is evaporating.

And now, for the first time in over a decade, cracks are forming in the system that once seemed untouchable.

Because at the core of this model is a lie:
That your attention isn’t worth anything.

But it is. It always has been.

The Next Internet Pays You

A new model is rising — one where users are no longer the product.

One where ads are opt-in, not forced.

One where attention is rewarded, not extracted.

That’s what we’re building at Adreva.

An ecosystem where you control your data.
Where you get paid for your time.
Where the value you generate flows back to you — not just to Big Tech.

This isn’t just a tweak to the ad model.
It’s a shift in power.

The old internet mined your attention.
The new one will reward it.

And that’s the future we’re building. Together.