$40 billion.
That’s how much YouTube made from ads last year.

Now Netflix wants in.

This week, Netflix confirmed that interactive ads are coming to its platform by the end of the year. Their goal? Double their ad revenue in 2025.

On the surface, this might sound innovative. “Interactive” implies choice, control, maybe even fun. But let’s be clear: this isn’t about improving your experience.

It’s about squeezing more value out of your attention.

What Are Interactive Ads, Really?

According to early reports, Netflix’s upcoming ads won’t just run before or after content. They’ll appear when you pause a show. They’ll ask you questions. They’ll invite you to swipe, tap, and engage.

But all of this comes with a cost.

• More tracking: Every interaction gives advertisers a clearer picture of who you are.

• More data: Your preferences, habits, and pauses become monetizable signals.

• More manipulation: Interactive formats are engineered to keep you clicking.

Even if you're paying $15.49 a month, you're still part of the product. You’re still being monetized.

And once one streaming giant does it, others follow. That’s the playbook.

The Bigger Picture

We used to complain about cable ads. But at least you weren’t being profiled every time you pressed pause.

Streaming was supposed to be better. Ad-free, user-first, premium.

Now it’s becoming something else. A platform where every moment of your attention has a price tag and you never get paid.

This is the new streaming economy:

• You pay to watch.

• You get ads anyway.

• And your data funds the whole thing.

What We’re Doing at Adreva

We see a different path forward.

At Adreva, we believe your attention has real value. And that value should flow back to you, not just to ad networks and platforms.

No surveillance.
No forced interactions.
No black-box algorithms deciding what you see.

Instead, users opt in, control their experience, and earn from their time online.

Advertising doesn’t have to be extractive. It can be fair. Transparent. Empowering.

That’s the future we’re building.
And we invite you to be part of it.